Many sites. One brand. One honest read.

The form is the short half: thirteen points, about ten minutes, and it routes. Location count, footprint shape, the three-question exception test from Every Site But One, where you sit in the business, and the money and timing questions a serious conversation needs. Every answer is one we actually use, and "not yet" or "I do not know" is a listed option wherever it is honest.

The document is the deep half: the full reflective Step Zero, copied and kept by you, brought to the clarity call. It holds the per-location board read (seven questions, three marks, every site), your Change Budget, and the four conditions. Nothing in it is submitted anywhere. Nobody reads it unless you bring it.

• Location count. How many locations trade under your brand today.
• Footprint shape. Capitals, regional, one state or several.
• Revenue per location. Rough is fine; "it varies" is a real answer.
• The cost of the gap. Best location versus the rest, per year.
• Category or brand. The first exception question.
• Trust-sensitive. The second: is your customer buying with their guard up?
• Value per relationship. The third: does per-location value clear the build?
• Where you sit. From the daily work to setting direction.
• Systems maturity. 0 to 10, with honest anchors.
• Who says yes. Who else is part of the decision.
• When. This quarter, this year, or researching.
• What you have tried. Agencies, in-house, the franchise kit, yourselves.
• Your next step. All four options are real, including not yet.

• Direction and identity. The hardest location decision, and more or different.
• The founder's seat. The four-week test, and the Friday resignation.
• The board read. Every location, seven questions, three marks, one named owner.
• Your Change Budget. Time, Energy, Attention, Recovery, out of 40.
• What success looks like. The 90-day worth-it test, and the honest 10 out of 10.
• What must not break. What the first wave must not touch.
• The four conditions. Could hold today, or not yet.
• Honesty, and what happens next. The last question is always the most important one.

Not a pitch. A mirror. Your numbers and your footprint on the table, and radical honesty about whether what we build fits what you run. Bring the document; you will be talking to someone who has already read what you wrote.

You run one location. That is not a smaller version of this problem. It is a different problem, with a better-built path.

Everything this Step Zero asks about, footprints, waves, governance across sites, exists to serve operators running many locations at once. You do not need any of it yet, and paying for it would be waste.

What you need is one service business, built properly. That is exactly what SellMyService does, and it is where we would send a mate.

If a second location is genuinely on the table in the next year, say so on a clarity call and we will tell you honestly whether to build for it now or later. And if you open that second site one day, this door will still be here.