The Deliverators

Step Zero first. Then the right rung.

Every engagement starts with the truth. The constraint is diagnosed before anything is recommended. You get an Options Paper, not a pitch.

What the work looks like

One stage lifted. The rest followed.

A single-location operator, registered with no online presence and no visibility. Run the six stages and the cap shows up at Engagement: nothing was bringing new opportunities in. No system, no rhythm, no signal for a buyer to find.

Lift that one stage and the rest follows. The operator reached #1 on Google Maps for the primary search in nine months, held since, and $180,000 in revenue across the first five months. Nothing else changed until that stage was working. That is the whole method: find the stage, lift it, prove it held.

See the full proof reference → Or how we do the research →
#1

Google Maps, in nine months, held since

Constraint: Engagement
$180K

Revenue, first five months

Step Zero · always first

Before anything is sold, both sides tell the truth. We say what your constraint is and whether we are the right people to lift it. You say whether the timing and the fit are real. The honest "no" is always on the table, from either side. Nothing starts until the diagnosis is straight. AI keeps moving which stage is capped, and moving it faster, which is exactly why naming it straight before anything is sold matters more than it ever has.

The Options Paper

If Step Zero produces a fit, you don't get a proposal. You get an Options Paper: what your constraint is, the ways to lift it, what each path costs and returns, and our honest read on which one fits, including the option to do it yourself, or nothing at all. Three costed options, differentiated by risk and scope. You decide with the whole picture in front of you, not under pressure.

Start here
0
Free

The free reads

Self-serve diagnostics for every stage of the question.

The Constraint Audit scores all six stages and names the earliest one that's capped. The Visibility read scores the five signals a buyer and an AI agent need to find and recommend you. unfsckd gives you eight free diagnostics for how the work actually gets delivered. KnowFirst walks you through 15 sections and produces 28 strategic decisions about your business. All four are free. All four give real results before you talk to anyone. Your scores carry forward between tools. And The Constraint, the book that teaches the method, is free too.

Constraint Audit Visibility UNFSCKD KnowFirst The book
Facilitated deep read
1
$5,000
Credited to Blueprint
KnowFirst Workbook

KnowFirst Facilitated

The same 15 sections, with a facilitator who reads what your answers mean.

The gaps you can't see from inside. Produces an Options Paper with three costed paths forward, plus Option D. The self-serve version of KnowFirst is free and covers the same 15 sections. The facilitated version adds an outside eye: someone reading the patterns between your answers, naming the assumptions you didn't question, and producing the Options Paper that turns your decisions into costed paths.

What's included
  • Full 15-section walkthrough with facilitator
  • Named constraint and earliest capped stage
  • Visibility assessment (the outside question)
  • Options Paper: three costed paths forward, plus Option D
  • Credit: the $5,000 applies in full to Blueprint if you proceed

The $5,000 is not a deposit. It is the cost of the diagnostic. If Blueprint is right, the full amount credits. If it is not, the diagnostic stands on its own.

Book a facilitated session Or start self-serve, free →
Core engagement
2
From $7,500/mo
Quoted by scope

Blueprint

Single-entity engagement. The constraint lifted in 90 days, then held.

Blueprint is the core engagement for a single business or entity. It runs the Triple 10 sprint: lift the constraint and the two stages immediately around it, each by ten percent, over 90 days. Three ten-percent lifts compound to a third more. Every sprint runs through a structured decision gate — ALIGNA — that makes sure the lift is aimed at the right stage, scoped to what you can hold, and owned by a named person. The sprint produces the lift. The work after it holds the gain.

What's included
  • Named constraint from KnowFirst, with scored baseline
  • 90-day Triple 10 sprint: constraint + two adjacent stages
  • Weekly rhythm installation: the numbers on a dashboard, reviewed weekly
  • Constraint Audit re-score at 30, 60, and 90 days
  • Options Paper update: what comes after the sprint
  • Four R's lock: Rule, Rail, Role, and Reporting rhythm installed to hold the gain

Priced by scope, not by a fare grid. The floor is $7,500/mo. The actual figure depends on the constraint, the number of people involved in lifting it, and the measurement infrastructure needed. Blueprint is sold through Step Zero, after the constraint is diagnosed.

Book a Clarity Call
Fleet scale
3
From $15,000/mo
Per location

Location Scale

The same standard held across every location. For operators who have proven the model and need it to hold at scale.

Location Scale is the engagement for multi-location operators and networks. The same six stages, the same Triple 10 method, deployed per location with a shared operating rhythm that lets the standard hold across sites. The constraint at fleet level is often Operational Excellence: the work holds in one room but not in all of them.

What's included
  • Fleet-level constraint audit: each location scored, variance mapped
  • Per-location Triple 10 sprint, sequenced by priority
  • Fleet operating rhythm: one dashboard, same cadence across all sites
  • Operator Cockpit integration: governance layer that runs after the sprint

Priced per location, from $15,000/mo per location. Scaled engagements are quoted by scope after KnowFirst has produced a fleet baseline. Amalgamated Pest Control, 70+ branches, is the reference case at this scale.

Book a Clarity Call
Ongoing
4
Quoted by scope

Operator Cockpit

The governance layer that holds the gain. Not a retainer. A rhythm.

The Operator Cockpit runs after Blueprint or Location Scale. It holds the four R's at operating rhythm: a Rule that sets the standard, a Rail that prevents the old way creeping back, a named Role who owns it, and a Reporting cadence that makes drift visible before it compounds. When a new constraint emerges, the Cockpit surfaces it before it costs you.

The Cockpit is not a retainer in the consulting sense. It is a structural commitment to measurement. The work is light, because the system is doing the heavy lifting. The cost is quoted after the sprint, based on the number of locations, the cadence needed, and the dashboard infrastructure already in place.

Ask about the Cockpit
The Options Paper

Three costed paths forward. Plus Option D.

Every KnowFirst produces an Options Paper. Not a proposal. A menu with honest costs and honest returns, differentiated by risk. You decide which one fits, or whether any of them do.

Option A

Lower risk, longer horizon

The path that moves more slowly, with less resource commitment. Lower monthly cost, longer timeline to the same outcome. Right when timing is uncertain or capacity is constrained.

Option B

Balanced

The standard engagement: the constraint lifted in 90 days, the gain held. This is the path the options paper usually recommends, when the timing is right and the capacity is real.

Option C

Higher intensity, faster return

More resource, more access, faster movement through the sprint. Right when the constraint is costing more per month than the engagement costs, and the urgency is genuine.

Option D (always available)

Do it yourself, with the method in hand. Or do nothing right now. Both are legitimate outcomes. The Options Paper does not hide this option. If D is right, we say so.

Book a Clarity Call Run the Constraint Audit first
People who've seen the work from the inside

Not what they want to hear. What's true.

"Antony has the sharpest mind I've ever encountered. Profound acuity and off-the-charts discernment. He sees patterns where others see noise, and tracks a trend from its earliest signal to its global implication, across business, culture, technology and people at the same time. He's the person I trust most in the world to give me an accurate picture of what's actually going on. Not what I want to hear. What's true."
Adona El-Murr
Human Behaviour Specialist & Senior Consultant, Meraki Labs
"I've worked with Antony since 2011, starting at Social Enclave, delivering integrated digital systems across 70+ Australian businesses. The approach he built — systems thinking, stakeholder alignment, delivery at scale — shaped how I lead now. Fifteen years in, the same discipline shows up in everything he does."
Rafie Kamaruzaman
Content & Programme Management, Energy Asia (PETRONAS) — Energy Asia 2025: 4,000+ delegates, 56 sessions, 140 global thought leaders
"There's a real difference between being Head of Advisory and being the MD. When I took on SafeAdvisory as MD in 2023, Antony was the first person I called. His process gave me something disciplined to point at when I needed to lead in real time. Thirty years in, he's still the advisor I trust with the work that matters."
Dean Carter
Managing Director, SafeAdvisory
"He helped me develop the tools and confidence to move forward strategically."
Rachel Maiden
"Antony can look almost to the soul of someone, and he uses it for good."
Mark R