Two figures, both yours: what a ten-point lift in your close rate is worth a year, and what three ten-percent lifts compound to over 90 days. No capture, no email. Just the arithmetic.
Three numbers. Estimates are fine. The calculator shows what you close today, what you would close with ten more points on your close rate, and what the gap is worth a year, with no extra spend.
That is the finding. Most capped businesses cannot name this number, and Conversion cannot read green without it. The audit starts exactly there.
Run the Constraint Audit →The plan aims for 10 per cent across every SX metric. Failure means only three of them land. Even the failure case compounds: three tens make a third. Put your revenue through it.
1.1 × 1.1 × 1.1 = 1.331. Three ten-per-cent lifts compound to a third more, not thirty per cent more. That is the failure case, not the target. The figure is the arithmetic of sequence, not a promised return. Your numbers set the real ceiling.
Run more than one location? Run the Triple 10 across your whole portfolio →
A ten-point lift is not magic, it is a short list of capabilities a business either has or is missing. Pick the stage you suspect, then tick what is missing today. The ticked levers are your ten points, priced against your Step 1 figure.
Shares are method weightings, not measurements, and a stage's levers can never add to more than its ten points. The audit prices your own stage rather than a suspicion.
The maths only pays if the lift is aimed at the right stage. Find the stage first. The Constraint Audit names it in sixty seconds, and your numbers here carry forward. Nothing asked twice.
Run the Constraint Audit →Estimates on your own numbers. Not a forecast, not a promise.